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Yamaha Commercial Audio Europe Exclusive European Distribution Agreement with Steinberg

Mar. 18, 2012

Yamaha Commercial Audio Europe has announced at ProLight+Sound 2012 that, from April 1st, it will become the exclusive European distributor for Steinberg’s Nuendo family of products.

Nuendo’s move to Yamaha distribution brings tighter integration into the already well-established Yamaha Commercial Audio product range - making it possible for the Yamaha Commercial Audio team to deliver a wider variety of hardware/software system solutions to the market. With many of the resellers being common to both the Yamaha and the Steinberg sales teams, the move ultimately makes the offering to the end customers clearer and more comprehensive.

"Although there is a natural synergy between all Yamaha and Steinberg products, there is no category where this is more vital to the market than within Commercial Audio ", says Nick Cook, Marketing Director for Yamaha Commercial Audio Europe. "This distribution change will ultimately make it easier for our reseller partners to provide system solutions and to offer the end customer the best level of service. In addition, this move will help pave the way for future product collaborations.”

As part of the changeover in distribution, Sebastian Rodens has moved from Steinberg to Yamaha Europe in the position of Product Manager, Post-Production, with responsibility for Nuendo and future post-production solutions.

Current Steinberg Nuendo resellers within Europe should now contact Yamaha Music Europe for future Nuendo-related discussions.

Andreas Stelling, MD for Steinberg commented, “Steinberg takes this opportunity to thank its customers for their support of Nuendo and is confident that the new partnership with Yamaha will help grow the business even further.”

Since January 2005, Steinberg is a wholly owned subsidiary of Yamaha Corporation, the world's leading manufacturer of audio hardware.

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